The Avenida de La Paz Pharmacy, located in Getafe, has quickly stood out as a reference pharmacy in the area due to its patient-centered approach. Since its opening in September 2018 in the Bercial neighborhood, this 185-square-meter establishment has sought to adapt to the new languages of the digital world to communicate in a more dynamic, versatile and fast way.

Published in: ITReseller - DigitalAV Magazine

In order to achieve different and dynamic communication, the Avenida de La Paz Pharmacy has included indoor Samsung monitors and Traulux outdoor LED screens. Two years ago, two 55-inch Samsung vertical screens were installed behind the counters for customer service. to the public, all managed with Samsung's MagicInfo software for content. Due to the excellent response from customers, last year a 1.5x2 meter Traulux JFIX LED screen was added to one of the windows facing the roundabout in the direction of El Corte Inglés del Bercial and the Getafe hospital, which They delimit the neighborhood.

These screens are used as digital signage, to establish direct communication with customers who come to the pharmacy, providing health advice and commercial communications. The main objective is to create an atmosphere that integrates and brings the pharmacy closer to your work environment. Screens are used intensively, seven days a week and for 12 hours a day. On average, about 1,750 people visit the pharmacy each week.

Advised by IT Plus , an AV integrator specialized in solutions for the pharmacy IT ecosystem, and Charmex , they have included Traulux's JFIX screens in the showcase. With a brightness of 5000 nits, these panels designed for outdoors are ideal for both outdoor installations and for those indoor installations that require high luminosity, as is the case of the Avenida de La Paz Pharmacy window.

"Since we implemented these screens, we have adapted our pharmaceutical messages to this digital support," comments the pharmacy team. Among the most significant improvements they have experienced is the ability to go further in communication with the public, since the monitors allow them to extend their messages beyond the physical limits of the pharmacy. In addition, they have managed to establish a different, direct and dynamic communication with customers both inside and outside the pharmacy.

For the installation of the screen in the showcase, the design was adapted by generating a pedestal/cabinet that supports the screen and adjusts to the aesthetics of the pharmacy and the place where it is located.

For its part, Samsung's two interior screens replaced others they previously had with low image resolution. The choice of these products was based on the recommendation of the pharmacy's IT manager. Among the advantages they have experienced since the installation, they include greater visibility and an improvement in the quality of the visual impact.

"We now have the ability to provide more information and commercial messages, both inside and outside the pharmacy. In the digital world in which we are immersed, communication with customers requires dynamism, movement, versatility and speed, and thanks to these screens we have achieved it," says the team at the Avenida de La Paz Pharmacy. Furthermore, they express their desire to continue exploring new forms of communication.

With its innovative approach and the incorporation of digital screens, the Avenida de La Paz Pharmacy has managed to strengthen its presence in the community and establish a closer connection with its customers, offering relevant information and promoting its commercial offer effectively.