From its headquarters in Medina del Campo (Valladolid), Patatas Meléndez is dedicated to selecting, packaging and distributing high-quality potatoes. At all times, the company focuses on sustainability, innovation and quality, and in April of this year they inaugurated a new automated factory, the most modern in the sector in Europe.

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With the aim of maximizing potato quality and the company's efficiency, the new factory includes robotization, artificial intelligence and other cutting-edge tools. In addition, a large space has been allocated that functions as an events and meeting room, where cutting-edge audiovisual technological solutions have been included.

With the advice of the integrator company IMAGE SA21 and Charmex , a Qfix LED screen from Traulux, a VX1000 controller from Novastar, Galil 6 ceiling speakers and PA-240Z power amplifiers from Kramer have been installed.

The room has and will have multiple functions, from meetings with farmers/suppliers to showcooking sessions broadcast by streaming, including typical corporate meetings or videoconferences.

Eduardo Antolin, director of IMAGE SA21, highlights that the solution contributes to the corporate image of Patatas Meléndez, improving the quality and breadth of the image and audio. “The idea is to give the room a regular use, so that it is not an aesthetic element for very sporadic events and is a tool for use by the factory staff,” he highlights.

Thanks to the Qfix 2.5 LED panels from Traulux, employees and assistants can enjoy a large screen with a base of 3.84 meters by 2.4 meters high, composed of 30 cabinets in which no annoying lines of light can be seen. division, allowing you to enjoy impressive presentations that help you communicate better.

​All this combined with its low consumption and long durability of 100,000 hours of life, makes this Qfix LED screen the ideal choice for a long-term investment.

The LED display uses Novastar's all-in-one processor, VX1000, which integrates video processing and video control, with 10 Ethernet ports and the ability to handle up to 6.5 million pixels, with a maximum output width and height of up to 10240 pixels. and 8192 pixels.

In the audio system, the Kramer range has been installed in both speakers and amplifiers, providing clearer and more effective communication events, improving not only the quality of interactions but also increasing the productivity and success of meetings or held, thus creating a more inclusive environment where everyone has the opportunity to discuss their ideas regardless of physical location.

The installed ceiling speakers provide space savings and their aesthetics integrate with the decoration, giving a uniform and balanced ambient sound.

In addition, a power amplifier has been added that has an integrated DSP, allowing for sound customization, elimination of feedback and echo. In this way, multiple zones can be managed and their energy efficiency is improved.

To support Patatas Meléndez technicians to get the most out of the products, integrator IMAGE SA21 has provided personalized demonstrations and support from Charmex, both pre-sales and post-sales.

From IMAGE, they also explain that, "the integration has been agile thanks to the fact that Charmex had reserved stock and we were able to assemble the LED screen in just 3 days from the client's confirmation."

For their part, users have positively valued the audiovisual solution both for its excellent aesthetic level, as well as for its adaptability and integration into their systems and simple usability.

“The IT department has the possibility of configuring different display formats depending on the task to be carried out and even being able to set them remotely, avoiding unnecessary travel in a factory of significant dimensions, which is very important for them since the setup The start -up of the new production warehouses is and should be their priority,” explains Eduardo from IMAGE SA21.